Copywriting
Why would you need a copywriter?
As a business owner you probably think that you are the best person to write about your business- you do know most about it after all! However, in reality, business owners are often so close to their business that they tend to simply describe the products and services on offer, rather than listing the features and benefits of working with your company.
A professional copywriter will research your business and industry sector to establish exactly what it is that your customers need to know and communicate this message by focusing on the benefits of your product or service- not just its features.
This message will tell your customers what your products and services are going to do for them – it’s what we call the ‘so what’ factor? Once you have attracted the attention of potential customers with a fantastic looking brochure you need to keep them interested with good quality, well written copy.
First Impression offer a professional copywriting service. We can help you to produce great copy for your brochures, leaflets and websites. Our copywriting prices are competitive and offer great value for money.
Contact us today to find out how our writing services could transform your business.
Writing web content
Writing copy for your website is very different to writing for printed materials, you shouldn’t simply copy your printed brochure onto your website. The main consideration is to think about how people use websites, they often scan pages looking for the bit of information that they require. It is very rare that a customer will sit and read your website from beginning to end.
If you are launching a new website and need help writing copy, or if you have an existing website that just isn’t working for you, then give us a call and we can help turn your website visitors into sales. Professionally written copy combined with our SEO packages could really turn your web business around.
First Impression can write a basic website (ie 5-6 pages)
Brochures & Leaflets
Writing a brochure isn’t as simple as it looks. There are many different things to consider, such as who the brochure is targeted towards and whether it’s meant to be informative or to sell your business. First Impression can help you with all of these considerations and produce a targeted and professionally written brochure for your business.
First Impression can write a brochure for your business
One of the most common mistakes that people make when planning a leaflet is putting too much information on them. Keep them short, sweet and simple using AIDA to best advantage:
- Attention
grab their attention with a catchy headline or image - Interest
keep their interest by letting them know what you can do for them - Detail
how you are going to do that - Action
be clear in what they do next i.e give you a call, send you an email or visit your website
First Impression can write a double sided leaflet for your business from as little as £80 plus VAT* Come and see the difference.
Copywriting course
If you are a business owner or marketing manager and would like to be able to write their own marketing materials and understand how to communicate a clear message to your customers, First Impression has put together a half day practical course that will equip you with better writing skills.
The course is very hands-on, you’ll learn about communicating the features and benefits of your product or service in a simple and effective way and how to avoid describing what is important to you, rather than answering the questions that your customers need and want to know.