Why would you need a copywriter?
Most people think they can write, particularly about their own business. After all how could anyone else understand their businesses as well as they do? In reality, it’s often very difficult to write about your own business as you are too close it. To choose a couple of well known phrases. You need to be good at blowing your own trumpet. Most people can’t, they can’t see the wood for the trees. A good copywriter will come in and quickly identify what your customers need to know – the benefits of what you offer, rather than the features. Clients don’t necessarily need to know how your products and services work, just what they are going to do for them – it’s what we call the ‘so what’ factor?
Good copy is just as important as the look of your company brochure or website. Even if the fantastic design manages to attract your customer’s attention, poor, badly thought out content will soon lose their interest.
You may have spent a lot of time and effort through advertising and promotion to attract them. What a shame if you can’t get them to buy (or even enquire from you) simply because the content doesn’t put across what you need to say.
Choose a copywriting package
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Writing web content
Writing web content
Writing for the web is very different to writing for printed materials. The main consideration is to think about how people use web sites, they scan pages or dip in and out. You rarely read a website from beginning to end.
Investing in professionally written content can help turn visitors into sales. If you need a website writing or maybe you already have a website that is just not making people buy, then give us a call.
This combined with our SEO packages could really turn your web business around.
First Impression can write a basic website (ie 5-6 pages) from £320 plus VAT* -
Brochures & Leaflets
Brochures & Leaflets
There are many things to think about when producing a brochure and at First Impression we’ll help you with all of those considerations, such as who is it for and whether it’s meant to be informative or to sell your business.
First Impression can write a brochure for your business from £320 plus VAT*One of the biggest mistakes people make with leaflets is putting too much information on them. Keep them simple using AIDA to best advantage:
Attention
grab their attention with a headline
Interest
keep their interest by letting them know what you can do for them
Detail
how you are going to do that
Action
tell them what you want them to do ie give them a call!
First Impression can write a double sided leaflet for your business from as little as £80 plus VAT* Come and see the difference. -
Copywriting course
Copywriting course
For those business owners or marketing managers who would like to be able to write their own marketing materials and understand how to communicate a clear proposition, First Impression has put together this half day practical course that will equip you with better writing skills. Very hands-on, you’ll learn about features and benefits and how to communicate your proposition in a simple way and how to avoid describing what is important to you rather than answering what the customer wants to know…
10 persons @ £50 plus VAT for 3.5 hours
Focus on ICT
First Impression has a particular specialism in writing for ICT companies. Two of the directors are from this background and have been working with ICT companies for over 20 years. There is a skill in understanding technology and being able to communicate that in a simple, non technical way. ICT companies themselves often struggle to get their message across effectively and have turned to First Impression for help. We have worked with companies such as Brother UK, BT, Promethean, Stone Computers, Servo, and ACR IT Solutions, for example, writing web content, presentations, case studies and marketing brochures.
*COST
Although we have given you some idea of costs in this leaflet, copywriting is time based, and will often vary from project to project. Larger projects, such as when we project managed and rewrote a 300 page website following a major rebranding exercise, we would present a specific quote for such a project. We will be happy to give you an estimate for your project, large or small. If you hate writing, give us a call – we love it!
Find out more
Our copywriting prices are competitive and offer great value for money.
Contact us today to find out how our writing services could transform your business.